5 Empowering YouTubers to Follow

Hello Internet angels,

I spend a lot of time on YouTube. Like, a lot. Anytime I’m at home and doing something I find mildly boring—brushing my teeth, putting away dishes—I’m probably also watching people do stuff on the Internet. Putting on their makeup, testing out weird products, sharing their experiences with mental health or travel or just life in general. I’m not sure why I’m so into it, but I’m into it.

I’m working on an article regarding a famous family I’ve spent many hours watching (you can probably guess who I’m talking about!) and what it means to be a conscious consumer. I learned about that concept when I was in college and involved in the Eating Disorders Education & Prevention group on campus.

At the time, the National Eating Disorders Association (NEDA) encouraged people to be “media watchdogs”—to be mindful about the media they consume and how it impacts them. Being a watchdog also means using your voice (and buying power) accordingly. We are presented with so many options about how we spend our entertainment hours (and dollars). It makes sense to stick with things that lift us up. All of us.

These YouTubers make me feel good, because they do their part to share stories and perspectives that aren’t always represented in traditional media. This is by no means a comprehensive list, but I think it’s a good start.

Molly Burke

Molly is bubbly and charming and lives a life filled with adventures, sparkle, and a very sweet dog. She also happens to be blind. In addition to sharing typical lifestyle content on her channel—including fashion, hair makeovers, and  travel—she talks very openly about her experience with blindness. She challenges misconceptions, answers common questions, and tells her story. I think hearing the stories of others is a great way to build empathy, and I’m so grateful Molly is willing to share hers.

Jackie Aina

Jackie is so funny. She’s so funny! Not to mention her skills with a blending brush. But I especially admire that she is willing to use her platform to talk about the lack of diversity in makeup lines and the beauty community, and to challenge brands to do better. I’ll admit that untill too recently, I took for granted that as someone who enjoys makeup, I can walk into any Ulta or Sephora and find a ton of products that match my skin tone. Far too many people don’t have that experience. Of course, it’s not just about being able to buy a concealer; it’s about seeing your beauty reflected in the world around you. Jackie is doing her part to move our culture in the right direction.

Jessie Paege

The first thing I noticed about Jessie Paege is her really lovely, kind, gentle energy. I would love to meet her in person. While she does a lot of light-hearted, colorful, fun videos, I was drawn to her channel because of her videos about her experiences coming out as bisexual and dealing with social anxiety. Being as young as she is (at this time, she’s 19), she has a unique opportunity to connect with young people who are going through similar experiences as they grow up. I’m so glad she’s using it.

Niki DeMartino

Niki is one-half of the famous twin YouTube and music duo Niki and Gabi. They create a variety of fun videos for their joint channel, but I’ve been especially inspired by a series that Niki produces for her solo channel, called “The Truth About.” In each episode, she interviews a female YouTuber about a notable experience or challenge they’ve faced, from being in a public relationship to losing a parent. The conversations they have are incredibly candid, to the point where it feels like being let in on an intimate conversation between friends.

Nabela Noor

While working on this list, I realized I wanted to include a YouTuber who creates a significant amount of content on body image. I was going to feature Bodyposipanda, but I have already shared my love for her on a variety of platforms, so I decided to keep searching. In one article, I came across Nabela Noor. On her channel, she does makeup tutorials and plus-size fashion hauls, in addition to discussing body image and her culture (she’s a Muslim Bangladeshi-American woman). She recently released a series called “The Bright Fight” about beauty standards and self-confidence that I really enjoyed.

Who else should be added to this list? Please share in the comments below!

Xoxo

Marie

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