I came across something awesome happening in Girl World this week, and I wanted to share it here in case you hadn’t heard about it yet. Refinery29—an awesome women’s website that features everything from cultural commentary to nail-art ideas—started an initiative called “The 67% Project.” The idea behind it is this: 67% of women in the U.S. identify as “plus-size,” wearing a size 14 or up in clothing. However, those same women are only represented in 1-2% of images in the media. Here’s how Refinery29 is addressing this problem through the initiative, in their own words:
“During the launch week, 67% of the bodies you see on our site, in our newsletter, and on our Instagram and Snapchat channels will be plus-size. To do this, we’ve made significant changes within Refinery29 to fully represent the 67% this week, and beyond. For the last six months, we’ve been shooting stock photography and redesigning illustrations to more accurately reflect the women who make up the majority of our country. And we’re partnering with Getty Images to make this collection available to other outlets that wish to join us in closing the representation gap.”
A sample from Refinery29’s homepage today, 10/2/16.
Browsing the site this week, I realized that every time I saw a photo of a plus-size woman, I immediately assumed that the article was about either plus-size fashion or body positivity, because often, that’s the only time plus-size women appear in women’s publications or media. However, that wasn’t the case on Refinery29 this week; images of plus-size women appeared alongside a variety of articles, from “3 Health Benefits Of Being Nice” (pictured above)to “31 Days Of Halloween Beauty Inspiration.” Refinery29 is treating these women not as a niche but as the norm—because that’s what they are.
Though the launch week of The 67% Project ends today, I’m excited to see where Refinery29 goes from here. Beauty in the real world is incredibly diverse, and having media that reflects that diversity is good for all of us. I am thankful that Refinery29 has taken this big step in the right direction.
Read more about The 67% Project here.